Why should you take up Thien Kee's Franchise?

Why Franchise?

  • Steamboat (also known as hotpot) and the Chinese cuisine is a well-received cuisine around the world. Our signature Chicken Rice is also well-loved by young and old.
  • With a 70-year legacy, extensive media coverage, and a loyal following of locals, tourists, and even celebrities, Thien Kee is the regular go-to spot for daily comfort, gatherings and special occasions for our customers.
  • Blending traditions with innovation, our streamlined processes and technology enhancements elevates the customer experience and operational efficiency, all while without compromising food quality. These insights can significantly expedite your journey as a franchisee, equipping you to confidently run your own F&B business.
  • As a franchisee, you gain exclusive access to our 70-year-old proprietary family recipes and selection of sauces passed down through three generations to replicate Thien Kee's iconic dishes.
  • Depending on the location and outlet size, the initial investment is estimated to start from S$500,000* for an outlet size of 1,200 - 1,500 sq ft (111 - 139 sqm) that can fit about 60-90 seatings. *Fee is estimated based on Singapore's context. Other financial information will be disclosed at appropriate meetings.
  • We are open to explore a joint venture partnership with suitable franchisees to kickstart your franchising journey with us.

Who are we looking for?

  • Committed to building a long-term and win-win partnership with Thien Kee.
  • Preferably with prior business management experience.
  • Preferably with prior F&B experience, but not a necessity.
  • Humble and has a willing-to-learn attitude.
  • Passionate about food and interested to grow the Hainanese food culture in your local territory.

Application Steps

Exploration and Expression of Interest:

  • Submit an Enquiry Form
  • Exploratory call/meeting with Franchisor

We welcome and look forward to receiving your applications!

Click here to Apply

Negotiation:

  • Submit Application Form
  • Sign Confidentiality Agreement
  • Submit Business Plan
  • Discuss Franchise Terms
  • Execute Letter of Intent and pay deposit

Finalisation:

  • Source for and assess suitable locations for first outlet
  • Execute Franchise Agreement and pay remaining fee
  • Finalise location for first outlet
  • Undertake store design, site renovation and undergo Franchise Training
  • Store fit-out and setup, trial-run and commencement of outlet operations

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